Meu Chapeu is the new brand of a boutique specializing in hats and accessories born in Catania but with a Brazilian flavour. Meu Chapeu is a unique activity in the Etna capital and the premises, in the central Via Umberto, welcome the customer in an enveloping and personal context, with a touch of “exotic and colonial” thanks to the use of soft colors and inserts of paper wallpapers with large plant themes. The restyling of the store is an “extreme makeover” due to the speed of execution (two weeks of work) and the limited budget, demonstrating that in retail it is not always necessary to allocate significant budgets to obtain an effective result.
