My Reason is a women’s clothing store and brand “Made in Italy” based in the historical baroque centre of Acireale. It is a store-boutique, a retail space whose interior design is a replicable format in future new stores but incorporates that uniqueness and typical atmosphere of a boutique. Tailored furniture redefine the entire retail space with “lines” and shelves that characterize the spatiality of this early twentieth century premises. The atmosphere is soft and informal with the use of tactile finishes and lighting to bring out the clothing and creating a very comfortable and elegant setting.
